Potassium dichromate solution Essay Example for Free

Potassium dichromate solution Essay 1. Deep colour of potassium permanganate solution will show out two meniscuses but according to burette using, we are try to measure the volume by different. Therefore if we technically use the same meniscuses in the all reading, it will be fine for the experiment. 2. Store the dilute hydrogen peroxide in a cool, dry and well-ventilated area. Also put it in a steel or glass and opaque container. On the other hand, keep away from heat, flame and light. Conclusion: In titration I, we standardize the iron(II) solution is 0. 10M with N-phenylanthranilic acid indicator and Barium diphenylamine sulphonate indicator. In titration II, we determined the potassium permanganate solution is 0. 02M. In titration III, we estimated the dilute hydrogen peroxide is 0. 038g and we found out the molarity of it is 0. 045M. And for the original hydrogen peroxides percentage is 7. 67%(w/v) and volume concentration is 25. 27 volume. Titration III: Estimation of the concentration of hydrogen peroxide solution Titrant (in burette): Potassium Permanganate Solution Titrate (in Conical flask): 25. 0cm3 of Hydrogen Peroxide Solution Indicator used: Potassium Permanganate Solution Colour of indicator changed from: Colourless to Pink Titration II: Determination of the potassium permanganate solution Titrant (in burette): Potassium Permanganate Solution Titrate (in Conical flask): 25. 0cm3 of Fe2+ Solution Indicator used: Potassium Permanganate Solution Colour of indicator changed from: Green to Pink

The Assignment Of The Mcdonalds Business Commerce Essay

The Assignment Of The Mcdonalds Business Commerce Essay This assignment based upon a company McDonalds. In todays economic competitive environment business go through structural and occupational changes, some are for the better and other for the worse. In with contract of managing change of McDonalds i am going to discuss history and background of the organisation ,the changes that are being affected by todays economy, swot analysis , pest analysis, comparison of the alternative from of the organisational development, an investigation and evolution of purposed changes, adaptation of appropriate modal for recommended changes and planning of implementation of processes and possible changes. Mcdonalds one of the largest fast food restaurant in all over the world, serving the best food every day. It was 1940 when two brother bother Dick and Mac started their first McDonalds restaurant in California, basically it was a BBQ restaurant. In 1948 they introduced the concept of speedee service system which was the step toward establishment towards the fast food restaurants. Till 1958 ther were 34 restaurants and afterword in late 1959 Kroc had opened 67 new restaurants total of 101. They indroduced world famous Golden arches logo in 1962. In 1961 McDonalds was the number one fast food chain of the country. In 1965 went through publiclization, afterward McDonald opened 1000t restaurants. In 1975 McDonald introduce its first drive. In 1983 McDonald was the second largest retailer of the chicken in the world in 1987 McDonald has opened 600 new restaurants. In 1967 the first foreign restaurant in the British Columbia ,Canada. By 1990 McDonald company had opened more than 3600 in more than 58 countries all over the world some of them were franchised agreements, some wholly owned subsidiaries and some at join venture.and the countries were Great Britain, japan, Canada, Germany, France and Australia. Hapburger university was opened by the corporation in Tokyo in 1971 and in Munich in 1975 and in London in 1982. Most of the growth came outside from the USA and the number of the stores increased from 3600 to 1100 restaurants from 1991 to 1998 and the number of the countries went doubled from 59 to 114 in the late 1998 in all over the world including middle east and some parts of the Asia. In th e urab countries for the restaurant chain they had introduce HAla menu, which is the according to the Islamic rule of preparation of the food. In 1996 they introduced McDonald in the Indian market. In 2004 McDonald had continued ppening new stores and took great consentration at the existing business. The number of stores incteased from 30496 to 32478 from 2004 to 2009. Changes at mcdonalds: Every management system within the organization want to maintain its strength, capability and competencies. Changes most of the time plays the key role in the development of the organisation toward the fulfilment of organisational future goal. It is very important for every single individual of any organisation to be prepare their minds for any upcoming change that are necessary for the future development of that particular organisation. Most of the changes are easily adoptable because of the latest technology. Most of the time changes makes the tasks to be done very easier , to make the life easy. For many organisations managing the change is consider a primary activity in deeply understanding the future objectives and goals for any organisation and even the implementation is consider physical step for the employment of an invention. The awareness of any part within the organisation for the improvement is consider the first step even in the change process. In the case of McDonalds c orporation lots of changes had happened in terms of business management, business strategy, business competition and in term of product and services. Some of the changes are as follows. 1937 Patrick McDonald had opened hamburger stand in California 1940 two brothers Dick and Mac had opened McDonald as BBQ restaurant 1948 introduction of speedee service system 1953 McDonalds first franchisee with Neil 1954 the introduction of entrepreneur and milkshake mix by Ray Kron 1955 introduction of grillman in the store 1958 the sale of 100 millionth hamburgers 1959 beginning of billboard advertisement 1960 company become the McDonalds corporation 1961 Dick and Mac had sell business rights and the opening of hamburger university 1962 the ad in national magazine and introduction of first setting restaurant 1963 500 restaurants were opened 1968 introduction of big Mac 1971 first Asian restaurant in japan 1973 introduction of egg Mc Muffin 1974 McDonalds corporation had opened 3000th restaurant in Woolwich south east London 1976 first cash division 1977 addition of breakfast menu in US 1978 5000th McDonalds restaurant in Japan and the graduation of 15000 students from the hamburger university 1979 the introduction of the happy meal in McDonalds menu 1980 addition in the menu with chicken Mc Nuggets 1984 the main sponsor of summer Olympics 1992 the worlds largest McDonald restaurant in chaina after word in Africa. Saudi Arabia 1996 the first Indian McDonald restaurant in India 1997 Mc Furry by Canadian franchisee 2000 publication of the fast food nation and the opening of the 1000th British restaurants 2002 15th rank in food quality among the hamburger chain 2003 3% fallen in shares in past 5 years 2004 super size option 2006 nutritional information at packaging for all products 2007 42-ounce super size suda 2008 chichen biscuit 2009 three versions of the Angus burger SWOT analysis: Strenth: McDonald had the great history and the achievement throughout its long experience period. Almost 67000 managers were promoted every year from the team members and McDonald is investing $ 1 billion in training employees every years 2008 no.1 food service company in fortune magazine Worlds most famous logos Community oriented and socially responsible organization contributing in care mobile programs in medical and in education of the children and sponsor of the Olympics athlets Multinational corporation operating more than 119 countries all over the world having more than 32000 restaurants Flexible culture adopted organization Excellent food preparation style and food safety Weakness: Failure of competing with fast food pizza chain Expenditure of the more money on training due to high turnover of employees Capitalization to organic food Negative impact between investors relationship due to decreasing ratio Opportunity: It is the great opportunity for the McDonald the introduction of healthy hamburger and it would be the first fast food to sell low fat low calorie hamburger with alternatives with FDA approval McDonald had the opportunity to provide more upscale setting style instead of industrial Formica restaurant setting like they are providing in new York to capture more market share They should add more value box meal in their menu in wide range of verities Breakfast menu, chicken, beverage and other convenience categories like special coffees etc are not only became the reason of the increase the sale in recession period but also is the reason in increase the number of the customers visting the restaurants Threat: Due to cradle to grave marketing they had created negative and criticized impression toward some of the parents of the children especially from some of the advocate parents which they thought is marginally ethical Many times in the past they had sued due to unhealthy food containing additive additives There is a documentary conducted by Michael Sulock super size me in 2004 in which he went through McDonald diet for one month and got cirihosis of the lever.as the result from the documentary McDonald had to remove the super size option from their dive thru window Food supply contamination There is a huge competition among the competitors like burger king, starbucks, taco bell, KFC and Wendys PEST analysis: Political factor: The new governent of UK has recently increased the taxes due to this increment cost of the raw material as well has increased. Most of the trading policies employment lows taxation corporation and the customers are in the favour of McDonald corporation and the companys revenue is also going up as compare to past. Economic factor: In 2009 McDonald had generated the revenue $22.7 billions where the operating profit was $6.8 billion and from the past five years the annual increment is 4.9% while the interest rates are increased and the inflation is going down day by day. The economic growth is going up exchange rates are as well increased and in the business life cycle McDonald is at the maturity level. Technological factor: At this stage of competitor technological environment for the company success full operations technology is the key element because the company needs latest machines and other equipment to provide good and fast customer service satisfaction. Being a worlds no.1 and leading brand for the food service retailer company must need to consider the latest technology for the preparation and serving the food in more efficient way in challenging environment. UK government is spending more at research. Social factor: McDonald is well known brand all over the world and McDonald corporation is very conscious health safety and welfare point of view. In every country they had divided their marketing strategy demographically according to the related culture of that particular region. It differs according to challenging changing life style of different regions of the world. Like m the menu in term of taste and spice is totally different in UK as compare to Asia especially in India. A comparison of the alternative form of the organization development: Every organisation will have to undergo development and changes over the time McDonald had undergo through several changes in the past like in employees related matters in products and srevises vs the current changes or the proposed changes. Now a days the new marketing complain of the McDonald is to adopt the new health conscious sub image that would be the according to latest health awareness trend and the target market would be the children. The main goal of this proposed change is to introduce a new sprate low fat menu for the children. McDonald is aware this kind of strategy will give the awareness to consumers the importance of the health to both parents and children about the nutritional value of the meal and this marketing will introduce new McDonald to public. In order to implement this invention company need a particular departmental tasks to handle the necessary matters related to particular change. It is proved that the changes leve the different conflict before during an d after the implementation. Thus it is the responsibility of the manager to have the ability to understand what need to be changed but also have the effective knowledge to introduce the change. In this situation the resistance can be occur thus might be some employees or customer are in the favour or against the purposed change. If we compare different companies that are the competitors of the McDonald everyone is in huge competition and everyone is adopting the necessary changes tocapture the market share and to fullfill its future organisational goal. http://ivythesis.typepad.com/term_paper_topics/2009/04/corporate-leadership-and-change-management.html Stakeholder analysis : Stakeholder are the groups or individuals who have direct or indirect impact upon the organisation. Each stake holder has different interest upon the organisation depending upon his status in that particular organisation one of the McDonald stakeholders is the employees because any change occur in the organisation it directly effect the employees because they want to be the business success full. Other stakeholders are the government ,suppliers, social societies ,NGOs , managers , shareholders , distributer and the local community. Any occurring change in the McDonald corporation leaves the direct effect upon the stakeholders. Change is necessary for the development of the organisation as it is playing in a competitive environment and business as well treat each stakeholder in different way because the business want to do anything they can do in order to win their arguments. Overall we can say most important stakeholder of the McDonald is its valuable customers any change in the corp oration in term of menu in term of product , price ,place and promotion will directly affect them. Customers are the key elements of the business they bring the money to the company and without them the business will be unsuccessful and the company will lose their reputation and soon will have to close down. Effective communication is also plays a valuable role between the stakeholders. To implent the valuable in the organisation effective communication is necessary to understand the proposed changes and to implement it efficiently and effectively. And there should be the feedback and feed forward system. To bring a change there should be alternative course of action for a valid proposed change in the organisation and they should use appropriate control mechanism and the established budget system for the organisation and its stakeholders to implement efficient and effective change in the organisation. An investigation and evaluation of proposed changes: Change is constant and especially in the field of fast food every day people want to taste something new something different from the past that is the big reason why the change is needed in the chosen organisation. McDonald is inverting lots of the money at the reaserch every year to indroduce more healthy and nutritional food to its valuable customers the company is proposing the following changes New products with delicious taste and valuable customer satisfaction New look and image in the customer mind New soft policies and procedures for the stakeholders Locations and logistics New business strategies A senior McDonalds executive said that recent changes to the fast food chains menu were prompted not by a desire to appear socially responsible but by customer demand. The scope of the change in the implementation of the integrated marketing communication (IMC) As the part of the marketing strategy. The main purpose of this change is the promotional compain about the advertisement of the McDonald corporation. Normally these task are to be done by the open sponsorship of offering the products and services and those are all done by using different kind of promotional channels (media) that are use for the promotional compains and advertising. the main focus of this change is on advertising and sale promotion and this change will direct effect to IMC as the part of the marketing strategy of the McDonald. http://www.ethicalcorp.com/content.asp?ContentID=2043 7-S model of change: There are various school of thoughts developed over the years in order to establish the organisation successfully effect the change. 7-S model is the systematic management tool that is design to examine the organizational structure. In this seven key areas of the organization are discussed and their key elements and their internal relationship as well. These 7 are als divided in two categories hard and soft elements. Hard element: Strategy Structure System Soft elements Shared values, skills, style and staff Strategy: In the changing environment the main strategy of the McDonald is the proper rote map planning to attain the competitive advantage and the main aim to capture the more market share by providing then healthy nutritional food at competitive price with efficient service system. Structure: The hierarchy of the McDonald is from top down management any proposed change and its implementation is start from the top level management to the lower level management passing through the middle level. This is the positive point for the McDonald. System: McDonald Corporation is a system within the system every single task and the proposed change is performed in a systematic way. There could be one change that will help the organization to achieve its goal that is the processing system for the preparation of the food and the delivery system need to be simplified in The day to day processes and procedure throughout the company. Shared value: There is strong need of the change in the share value in the McDonald for the effective communication and involvement of each single individual in the organization in order to discuss the core value of the compamy. Style: This is the soft element of the organization as will depend upon which management style the organization style the management the organization is having is either the leadership style or any other one. McDonald corporation have the leadership management style in which any proposed change is discussed inefficient way. Staff: McDonald consider its employees as the to success the business it is taking in consideration their employees and their board abilities regarding the future change. Skills: Skill and compitencies of the employees are consider the soft element for the organisation. McDonald is paying deep intension and investing huge amount of money at training of its employees for providing even batter products to their customers in efficient way to get the require stasfaction from the customers and to full fill the company,s goal. http://www.lmcuk.com/management-tool/the-7-s-model-for-organisational-change kotters 8- step model change: the author of this model is consider guru in leadership and change management, he is the professor at Harvard business school and has introduced eight steps in the change process in his book 1995 Leading change Create urgency The change will happen successfully if every single individual in the organization (whole organization) or out side really want that change . to get the motivational step towards the things to move it is necessary to devepol the sense of urgency needed for that change. For that purpose the McDonald need to identify the potential threat and to do the future forecast. Than have the look at available opportunities. McDonald need to start the honest discussion so that the people can think and talk about that particular change and request for the feedback from all the stakeholders. Form a power full coalition: It is necessary to convince the people about the necessary change for the favourable leadership from the key persons for that McDonald need to identify the true leaders in the organization as for the emotional commitment building the team within its change in coalition and the most important thing is the availability of the staff in different departments at each level of the management require to perform particular task. create the vision for the change: a clear vision will help everyone to understand why when and where these changes these changes need to be done. It describes the value that are the reason for the change. McDonald need to adopt the short summery of the future forecast of the organization and to execute the vision. Communicate the vision Communication plays the key role in the success of the organisation. In McDonald corporation for the proposed changes day to day communication is necessary to discuss the change in the vision and need to tie everything back to vision. 5-Remove the abstracts: Resistance in the change is as well constant in some how. The organization need to identify is there any resistance in the proposed changes for that purpose McDonald need to hire the change leader who plays the main role in developing the change and need to look in the structure of the change and description of the job, establishing reward and remove the business quickly. 6-Create the short terms-win McDonald need to create short term target so that each single targeted change can be achieve easily and need to choose early target that are less expensive and reware the people to help to achieve the targeted goal. 7- build on the change. Quick wins are just the beginning and are lead toward the fulfilment of the main goal of the organization. Every organisation need to consider ever small win in which what they have done and what the improvements are needed. Always keep the idea fresh discuss with the agents and the leaders for the coalition. 8- Anchor the change in corporation culture: Finally for any change stick it should be the part of the organization for this purpose every thing must shown in day to day work sheet. McDonald need to discuss the change ideas and the value when hiring and training new staff and there should be the alternative of replacement of key leaders as the more on and this will be legacy and is not forggtten. http://www.mindtools.com/pages/article/newPPM_82.htm Therefore, it is concluded that, changes of management is not bad as long as the changes made can really enhance the competitiveness and strength of an organisation.   It is effective, if and only if, a thorough investigation and evaluation of the organizations performance has made. And if the study suggests that there is a need for change, then that is the only time, the organisation should imposed required changes to be done. Because, change of management system is very critical or crucial, one wrong move, the company, might faced its biggest downturn instead of strengthen and expand its business portfolio and survive to the stiff competition in the business arena. It is recommended that McDonald must see to it that the changes are well planned and implemented carefully, because these will the basis for the success and/or failure of any organisation.

The International Market Audit And Kangaroo Meat Products Marketing Essay

The International Market Audit And Kangaroo Meat Products Marketing Essay The Report Covers an International Market Audit and a Marketing plan for the export of Kangaroo meat products in the German market by Ace Corporation. The Companies main objective is to sell Kangaroo meat products like (sausages, diced meat, fillets and mince meat) in the German market to broaden its market space. The Vision of the company is Creating an edible product for human consumption which will be so tempting and full of nutrition that all would just want to say Lets eat Kangaroo. The Kangaroo Industry is in operation in all states of Australia except Victoria and NT. Its reasonably big industry collecting revenue of $270 million per year. Every state has to operate under the Kangaroo Management plan which is controlled by the Conservation authorities within the state and when overseas its controlled by the Federal authority. Germany is one of the worlds largest economies. Having a market share of 33.5 per cent in the European meat market. The Meat markets make a lot of profit reaching nearly $7.8 billion in the year 2007, and are mostly likely to touch $9.5 billion by 2012. (Frozen Food Global Industry Guide, 2008). The Germans are adapting to the new culture surrounding and are becoming more and more health conscious with passing time. After having understood the market trends and successfully completing the economic and socio-cultural analysis Ace Corporation has chosen Germany for the international export of Kangaroo meat products, which is very healthy , high in protein , iron and very low in fat perfect for our target market being families. (Phillips, C., n.d.). The Product Kangaroos are very high in number and are stated as an iconic animal and are known for their uniqueness in Australia. They give off one third as much methane as ruminant animals, like cows o goats. They are responsible for 60 per cent of the global methane emission. They whole idea behind entering into this industry was to reduce the highly populated number of Kangaroos creating a healthier environment and provide a cuisine which the consumers enjoy to eat as a part of their meals.( Kangaroo meat, n.d.). Below is the chart showing the population of Kangaroos in Australia 2009 Population estimates for kangaroos within the commercial harvest areas State Red (Macropus rufus) Western Grey (Macropus fuliginosus) Eastern Grey (Macropus giganteus) Wallaroo/Euro (Macropus robustus) South Australia 1,031,000 658,000 465,000 Western Australia 904,506 1,653,464 New South Wales 2,456,795 722,255 3,909,270 114,966 Queensland 5,004,684 7,714,654 2,405,729 Grand Total 9,396,985 3,033,719 11,623,924 2,985,695 Source: Kangaroo population estimates Kangaroo Meat which we will be exporting from Australia is meant for Human Consumption only, as 70 per cent of kangaroo meat is exported to different countries around the world. It is considered as ideal meat for maintaining a balanced diet. It is also low in cholesterol and has 24% of protein and minerals. The fat contain is less than 2%. Nutrition Content as Compared to other meat Protein (%) Fat (%) Kilojoules (per 100g) P/M/S ratio Cholesterol (mg/100g) Iron (mg/100g) Kangaroo 24 1-3 500 1.5(1)1 56 2.6 Lean Lamb 22 2-7 530 0.1(0.9)1 66 1.8 Lean Beef 22 2-5 500 0.1(0.9)1 67 3.5 Lean Pork 23 1-3 440 0.2(1.3)1 50 1.0 Lean Chicken Breast 23 2 470 0.4(1.5)1 50 0.6 Rabbit 22 2-4 520 0.8(0.5)1 70 1.0 Source: Food GL Fogerty AC. 1982. The fatty acids of Kangaroo and wallaby meat. CSIRO Food Research Quarterly, 42, 57-61. Kangaroo Meat is available in various shapes and sizes for human consumption a chart of different types of kangaroo meat cuts has been put up in the Appendix 1. Evaluate the Product as an innovation as it is perceived by the intended market. Relative Advantage People of Germany have adapted to new food habits and have become more calorie and cholesterol conscious in their intake. Percentage of protein in Kangaroo meet is high in comparison to beef and pork. People of Germany like game meat, as well are always ready to try different types of meat products. (Flannery, n.d.). An added advantage of Kangaroo meat is that it is 30% cheaper than beef, which simultaneously increases the scope of opportunities to sell our product into the German market. (More Aussies dining on Skippy, 2008). The relative advantage of our product is more as compared to other products. Compatibility Kangaroo meat is one of the healthiest red meat, available for human consumption. The fat levels in kangaroo meat are less than 2% which creates a positive mind set for the consumer to buy our product as these days consumer are very health conscious. Kangaroo meat can be used exactly like other red meats; its also available in a wide range of cuts. (Kangaroo Meat for Human Consumption,n.d.). Complexity Our Kangaroo meat is produced under high strict hygiene legislation and has an even healthier disease free status than domestic animal meats. The method of cooking kangaroo meat is easy and not to complex. One thing which needs to be kept in mind is overcooking which will dry out the meat. Trial ability As Kangaroo meat falls under the category of game meats and is one of the rarest breed of animal found for human consumption it is also very inexpensive to purchase, this automatically encourages the consumers in Germany to try this product for a minimum expense from their pockets Observability Kangaroo meat is easy to cook and contains high levels of protein, iron, zinc, B-group vitamins namely riboflavin, niacin, Vitamin B6 and Vitamin B12. A variety of dishes can be cooked from kangaroo meat. German Consumers cab be rest assured that our kangaroo meat is safe to eat and is processed to meet the strict Australian and export Standards. (COOKING TIPS.n.d.). Major problems and resistance to product acceptance based on the preceding evaluation. The Main issue or the area of concern for Kangaroo Meat is the method of cooking as it is low fat content, can easily dry out during the cooking process. Therefore it is recommended to follow some simple cooking steps to retain moisture and the meat flavour. Kangaroo meat should be handled and cooked like any other lean low fat red meat. (COOKING TIPS.n.d.).The Haziness of cooking kangaroo meat discourages many consumers. Also another problem with Kangaroo meat is that Kangaroo is the national animal of Australia. The consumers which are fond of meat products are very taste sensitive, they are aware of kangaroo products being available in the market but havent got the right approach and means to try it out. The Market Describe the market(s) in which the product is to be sold. The country that we are focusing on selling our product is Germany. The market audit and plan will be based on strategically approaches used to introduce our product into the market, specifically looking at the culture, political and economic environment. 1. Geographical region(s) We are focusing on Berlin being the capital of Germany, as it is not possible to cover the entire market of Germany in the first year of business. Berlin is the most important state in Germany out of the 16 states. It has a total population of 3.5million. Berlin is one of the most significant centres in European politics, culture and science. Berlin is also a working capital city and a province of Germany. It is also famous for its cultural institutions and a highly visited tourist destination.(Berlin ,Germany,n.d.) Forms of transportation and communication available in that region. Germany is well known as the nation of car lovers. Public Transport is excellent in Germany. Their rail network is very comfortable, reliable and fast. All major cities have an impressive public transport system like Tube, Tram and Busses which are very reliable. Many cities in Germany encourage cyclists with elected bicycle lanes. ( Getting Around in Germany,n.d.). For Transportation and communication when exporting and selling (in the Target market) our product, we will be using only Air Transport and Road Transport. Consumer buying habits. Product-use patterns The German cuisine is very different from region to region, Aswell we have discussed this in ou socio-cultural analysis which gives a clear understanding of the audience in the target market. As the Germans is health conscious and very particular about their calorie intake. There are more than 1500 varieties of sausages available.(Cuisine,n.d.). As our kangaroo meat is very healthy, light in consumption less in fat and easy to cook, it fits right as a part of their meals keeping in mind the health factor. Product feature preference According to a survey by GfK whose studies and analyses are based on consumer shopping behaviour state that the German consumers have a per capita retail purchasing power of around à ¢Ã¢â‚¬Å¡Ã‚ ¬5,201 in 2009. GfK GeoMarketing has understood and calculated the Germans purchasing power by region, categorizing the results according to around 60 food- and non-food product lines.(New study on Germans regional consumer preferences,n.d.). As the Consumers in Germany have high purchasing power , it gives us a green flag to enter their market and sell our chosen product. Untitled.png As seen in the above chart the German consumers spend round 12.6% on health and hygienic products. In which they are mainly looking for nutritious and healthy intake of food. In that case kangaroo meat which we want to sell meets their demands and expectation levels. Shopping habits Shop till you drop is the tag line which is fixed to the Germans shopping habits. Shopping is called as a national pastime for the Germans. Malls are not that well- developed in Germany so there are more of Out Malls which have been opened up. Place lile Big Box, hyper-stores, discounters, Marktstrassen or market streets are very popular to buy their products on daily needs.(Shopping in Germany,n.d.). Specialization shops are very popular and easily recognized in food stores. The Metzgerei (butcher), Backerei (bakery) and Konditorei (pastry shop) are in business by people of their own profession. Germans basically buy their meat from local butchers instead of buying it from supermarket. Their preference is quality, comfort, prestige, convenience and price when buying consumer durables. alternatively, price dominates other factors in case of everyday goods.(Shopping in Germany,n.d.). Distribution of the product Typical retail outlets The German market is the biggest and the most important part of Europe, the retail market is very competitive and segmented for most of the products. The highest level of importance is given to the Quality and service of the products. ( Germany MARKET ACCESS,n.d.). The German retail market is distributed into large Independent shops, having a high proportion of distribution in city centres and urban areas. Also they are quite a few numbers of hypermarkets followed by discounted stores which are the main attractions to customers. The market also gives high importance to distance selling which are mail order, e-commerce and teleshopping.( Germany MARKET ACCESS,n.d.). Our strategy here will be the approaching the specific shops which will sell our products to the consumers at a reasonable price, which specially assures good quality and taste. Product sales by other middlemen For selling a variety of products in Germany, the best approach is to involve or appoint an independent regional agent who understands the surrounding and culture, having a clear understanding of the situation. Also taking into consideration that Germany holds the ranking for organising the worlds largest trade exhibitions and fairs, proving very important for companies to build their image and status in the surrounding and simultaneously understand who its competitors are, how the market operates and how to create goodwill amongst the bigger guns. (Distribution, n.d.). Advertising and Promotion Advertising media usually used to reach your target markets(s) Advertising is one of the most evident forms of communication. The types of advertising most used in Germany are Televisions, Print ads( Newspapers), Outdoor, Radio, Online and Magazines, for any product to be introduced in this target market these types of adverting media are highly recommended.. (Germany Marketing Strategy,n.d.). As mentioned in our earlier economic analysis report that 51% of citizens obtain new through the medium of television, 22% get the information from newspapers or Magazines and 6% make use of the radio. Advertising is given the utmost importance in any company or to any product before getting itself introduced to the world and especially in Germany for us to introduce our Kangaroo Meat we will need to approach the right medium to give us the right push in to the target market. Sales Promotions customarily used Sales Promotions acts as the key factor in adding value to the sale. Sales promotions are usually used in the B to B Market, where the consumer goods move fast in sales. Germany on the other hand has some interesting strategies to take from, and undoubtedly these promotional strategies have proven to work in the current market trends. (Phillips, C., n.d.). The Tools used for the promotion of any product have to be taken into effect by understanding the customer sentiments and the way of purchasing, because the need and want are two separate things when it comes to buying a product. Tools like Consumer goods Coupons, Price reduction, Premiums, data base/ direct marketing, are the main sections given high priority in Germany when introducing a product. (Phillips, C., n.d.). Pricing Strategy Pricing is one of the most critical factors when pricing in the International market. Pricing is that element that generates revenue; the remaining elements are driven by cost. The thought that we as exporters need to be cautious when pricing in the Global environment is Counter Trade Requirements, Regional Trading, Increased Competitive Levels, and Standardisation against Localisation Issues etc. (cite text) Customary Mark-Ups The Normal pattern used by most of the retailers for the mark-up is the customary mark-ups which is a 100% .e.g. If our product cost is 12$ it will be sold in Germany for 24$ keeping in mind the conversion cost between the two countries.(Pricing Strategy,2007). In the case of our product we have kept the Customary mark- up price for our retailers as 60% for only the reason being our product is new in the market and even though our competitors exist we have to match the standard Quality and Taste of our product , keeping in mind the affordability factor Types of Discounts Available Discount types are many and have various purposes depending on the situation, the location, the time period or even the market trend. Types of discounts available in the target market are: Paper Coupon Online Coupon Direct Discounts Premiums Reward points Rebates Percentage of total Purchase Cash of total Purchase As for our Kangaroo meat we will only be using the Coupons, Premiums, and direct discount strategy as it is not possible to introduce all types of discount in the first year of production/export. Compare and contrast your product and the competitors product The Main competitors who export Kangaroo meat from Australia are: Macro Meats- Leading producer of kangaroo and wild gourmet game meat Southern Game Meat- Export Kangaroo meat to Europe. DGroot International Food Marketing Exports Kangaroo Meat to the USA. Game meats Australia- Export Kangaroo and Wallaby meat. Ace Corporation main objective is to export Kangaroo Meat. The idea and the purpose behind selling kangaroo meat is that, its low in fat intake and free from chemicals, hormones and pesticide. Its basically an ultimate free range meat which is very high in protein and iron content. Our Tag line says it all Lets Eat Kangaroo our motive being Healthier Kangaroo meat for Human Consumption. One of our major competitors is Macro Meats Competitors Product Macro Meats is our biggest competitor. Macro Meats was established in 1987 with a vision to develop kangaroo meat not only as another meat for human consumption, but to promote kangaroo meats healthy and 100% natural features. The Company Director and Owner Ray Borda has been the man behind this industry for over 22years. Some of the Products sold by them are: Kanga Bangas (Kangaroo Sausages) Kangaroo Mince-1kg Marinated kangaroo steak Kangaroo Mince- 500g Kangaroo Steak Kangaroo Fillets Kangaroo mini roast Kangaroo marinated kebabs. (Products, n.d.). Brand Name They export their product under the name- Macro meats-Gourmet Game. Is a certified meat exporter and is EU accredited. Features Some of their Features which give them a higher advantage are : Chemical free Processed as per Quality assurance program Gluten free 98% fat free High in Iron High in Protein Package Macro meats-Gourmet Game have a standardised packing pattern for all their products as they have a number of products which they export as mentioned above. Their packaging is done by the Australian Supermarkets and the kangaroo meat is approved by the National Heart Foundation of Australia and many of its products have a Kangaroo fillet Tick Approval. (A Growing Industry, n.d.). Competitors Prices Product Per kg (In AUD) Kanga Bangas ( Sausages) $13.00 Kangaroo Fillets $17.00 Kangaroo Mince 500g $10.00 Diced Kangaroo Meat $12.00 ACE Corporation will be only selling four products in the first year of production/export, for the same reason we have compared prices with only four of our competitors products. Competitors promotion and advertising methods. Macro Meats Slogan is Good for you good for the environment The Advertising methods used by them are mainly through newspapers, Television, radio and the weekly specials booklets distributed by the supermarkets.(Environment, n.d.). Competitors Distribution Channel The Distribution channels used by Macro meats are as follows: Air Transport Distributors Retailers Storage at the arrival airport Truck Transport Custom Duties Freight Forwarder Storage Importers Storage in Processed Chillers Macro Meat Processor Market Size The Australian Kangaroo Industry started exporting Kangaroo meat to Europe in 1959 having a high response to the European game meat. Kangaroo meat which is processed and exported is checked by the Australian Quarantine and Inspection Service (AQIS).( The kangaroo industry2008). The market size for this type of industry is massive and is spread in Germany, Russia, USA, Africa, China, France, and Netherlands. Estimated Industry sales for the Planning year As there are a few organisations already exporting the same product as ours it will be a bit difficult to gain an 100% profit margin. Looking at it from all aspects of the market we have an estimated target of 65% to achieve. Estimated sales for your company for the planning year. The Estimated sales for our first year being in business. Selling Kangaroo meat in the Germany will be approximately % 750,000.00 With an estimated Gross Profit of 16.4% Government participation in the marketplace The German federal government plays a vital role in the German economy, sometimes directly and sometimes indirectly through the effects of other policies on the economy. Germany being a part of the European Union (EU) which assures a Liberal Movement between European countries. Germany is a leader in export thus the entire European union is its Primary trade partner with 47.8% of the German imports and 53.1% of its exports are made with 15 original members of EU.( Foreign trade in figures, n.d.) Agencies There are two Australian Government that have been set up and will be helpful for us to export. They also provide grants to exporters that assist with business development activities. They are listed below: Austrade (Australian Trade commission). Overseas Business Development Grants from the Department of Foreign Affairs and Trade. Regulation The government regulations and list of documents that we will have to comply with, when exporting our product: Kangaroo Harvester accreditation requirements are that each State has a TAFE course which harvesters must pass in order to gain licences. A permit issued by the department will generally be needed to legally export kangaroo products. The export and import of wildlife and wildlife products is regulated under Part 13A of the Environment Protection and Biodiversity Conservation Act 1999 (EPBC Act) Following the Code of Practice for the Humane Harvesting which ensures humane welfare. Outcomes of kangaroos. (Exports, n.d.). Insurance Certificate Commercial invoice Packing list Freight insurance Freight documents Customer value declaration Certificate of origin Customs Import declaration (Special certificates, 2009).

Aenied Essay -- essays papers

Aenied Many argue that throughout Aenied, Virgil develops Aeneas to be a boring and unheroic character; always acting as he should with apparently no power to act in any other way. Occasionally sidetracked, Aeneas is prodded and redirected by the gods toward his destiny. Aeneas’ mother, Venus, constantly interjects to lead Aeneas toward his fate. It is she who leads him away from the fallen city of Troy â€Å" I had twice-ten ships, and my goddess-mother showed me the way.†(I, 541-542) Mercury also sets Aeneas straight from his deviating course by telling him to leave his love Dido â€Å"What are you pondering or hoping for while squandering your ease in Libyan lands.† (IV, 362-363) Mercury criticizes Aeneas for ignoring the importance of his empire, and again Aeneas obeys. It is further argued that Aeneas’ makes no significant effort to advance his empire’s fate. He is â€Å"handed† all that is needed such as immortal vessels as well as weap ons and armor provided by Vulcan and other gods. At first glance this would seemingly prove that Aeneas is in fact a boring character. Upon deeper investigation of the text the true value of Aeneas’ character can be revealed. Not all of what Aeneas does is driven by the gods. There is in fact a humanistic aspect of Aeneas creating physical and emotional strife which he must endure by himself â€Å"I sing of arms and of a man: his fate had made him fugitive.† Virgil is quick to show that Aeneas is but a mortal man with human qualities. It is these human aspects of Aeneas: his leadership, his emotional strengths, and his heroism that make him a crucial and interesting character in the Aeneid. Leadership is one of the first humanistic qualities that Aeneas is given to create a sense of... ... of a boring character. When it is argued that Aeneas was just â€Å"handed† everything by the gods, the fact that not all of the gods were in support of him is often overlooked. Although many gods steer Aeneas toward his destiny, Virgil adds complexity to his character by introducing gods who wish not to see Aeneas succeed along with a slew of obstacles. He does this in order to spark the reader’s interest in his hero's successes, which may not necessarily be set in stone. The dangers that Aeneas and his crew face are real, even if it is know that he will survive them. There is in fact a humanistic aspect of Aeneas that is revealed by creating physical and emotional strife, which he must endure by himself. It is these human aspects of Aeneas: his leadership, his emotional strengths, and his heroism that make him a crucial and interesting character in the Aeneid.

The Success of Wemmick in Great Expectations Essay examples -- Great E

The Success of Wemmick in Great Expectations  Ã‚  Ã‚  Ã‚      Wemmick provides a complicated, yet interesting separation of his home life and work life. His home and work lives are as different in physical appearances as they are in personality differences. Many of his home habits allow him to express his care and decency, which contrasts with his mechanical work which lacks good value. Wemmick dedicates himself to separating the two so that he may keep his virtues intact while he works in the filth of Newgate. Wemmick is alone in his success of separation when compared to others such as Jaggers and Pip. Such dedication to keeping good values alive gives Wemmick so much integrity that he immediately becomes a favorite character.   The castle in Walworth has a drawbridge, a cannon, and a fountain. We see the effects of these defenses first when he raises the drawbridge "it was very pleasant to see the pride with which he hoisted it up and made it fast; smiling as he did so, with a relish and not merely mechanically"(229). He "relishes" or gains pleasure in the working of the drawbridge; as opposed to his mechanical office mode, he really smiles. With this first insight into Wemmick's other side, a simple integrity is revealed. The cannon, named Stinger, is mounted upon "a separate fortress, constructed of lattice-work. It was protected from the weather by an ingenious little tarpaulin contrivance in the nature of an umbrella"(229). The latticework and umbrella cover express Wemmick's imagination in planning the castle. Another of Wemmick's contraptions is his fountain. A mill and a cork run it. The water splashes out enough that it lands on any viewer of the fountain, which the Aged greatly enjoys. He lists his skills and says "and ... ...s the victor in the battle of lifestyles, because his is definitely much more agreeable. In regards to Pip, he cannot separate his home life from his expectations. He is uncaring towards his family and doesn't associate with them. He lives only in expectations as Jaggers does work. Only Wemmick succeeds in separating the two. Those of us who are suffering from a work-centered life should look to Wemmick for inspiration. We can learn from him how to allow ourselves to be able to enjoy life at home, without sacrificing out integrity at the workplace. Wemmick attains a freedom to live life to the fullest and he does it with incredible integrity. He is alone in his success, all the other characters have failed miserably, and have been left unfulfilled. Works Cited: Dickens, Charles. Great Expectations. Ed. Janice Carlisle.Boston: Bedford/St. Martin's, 1996.

Fons Trompenaars’ Four Types of Corporate Culture Essay

Guided Missile – a project-oriented approach; concerned with results. This group looks for practical solutions to shared challenges via multi-disciplinary teams. The U.K. and U.S. fit into this group. Familial – this is a power-oriented model in which a ‘family’ approach is taken. Power comes from high but is well known and there is a deep concern for all members. Japan and Belgium fit into this model. Eiffel Tower – a role-oriented group in which hierarchy is important; top-down management style. To manage change, the business would have to change rules and procedures. France and Germany score high in this model. Incubator – fulfillment-oriented group who see all members as ‘co-creators’. A relatively egalitarian structure in which individuals are given the freedom to improvise. Silicon Valley is a good example of where this has worked to great effect. Trompenaars and Hampden-Turner: Seven Cultural Dimensions 1. UNIVERSALISM versus PLURALISM â€Å"What is more important – rules or relationships?† The degree of importance a culture assigns to either the law or to personal relationships. In a universalistic culture, people share the belief that general rules, codes, values and standards take precedence over the needs and claims of friends and other relationships. In a pluralistic culture, people see culture in terms of human friendship and intimate relationships. While rules do exist in a pluralistic culture, they merely codify how people relate to one another. 2. INDIVIDUALISM versus COMMUNITARISNISM â€Å"Do we function as a group or as individuals?† The degree to which people see themselves function more as a community or more as individuals. In a principally individualistic culture, people place the individual before the community. This means that individual happiness, fulfillment and welfare prevails and people take their own initiative and take care of themselves. In a principally communitarian culture, people place the community before the individual. Thus, it is the responsibility of the individual to act in ways which serve society. In doing so, individual  needs are automatically attended. 3. SPECIFIC versus DIFFUSE â€Å"How far do we get involved?† The degree to which responsibility is specifically assigned or is diffusely accepted. In a specific culture, people first analyse the elements individually and then put them together, the whole is the sum of its parts. People’s lives are divided accordingly and, only a single component can be entered at a time. Interactions between people are very well-defined. Specific individuals concentrate on hard facts, standards and contracts. A diffusely oriented culture starts with the whole and sees individual elements from the perspective of the total. All elements are related to one another. Relationships between elements are more important than individual elements. 4. AFFECTIVITY versus NEUTRALITY â€Å"Do we display our emotions?† The degree to which individuals display their emotions. In an affective culture, people display their emotions and it is not deemed necessary to hide feelings. However, in a neut ral culture, people are taught not to display their feelings overtly. The degree to which feelings become manifested is therefore minimal. While emotions are felt, they are controlled. 5. INNER DIRECTED versus OUTER DIRECTED â€Å"Do we control our environment or work with it?† The degree to which individuals believe the environment can be controlled versus believing that the environment controls them. In an inner-directed culture, people have a mechanistic view of nature; nature is complex but can be controlled with the right expertise. People believe that humans can dominate nature, if they make the effort. In an outer-directed culture, people have an organic view of nature. Mankind is viewed as one of nature’s forces and should therefore live in harmony with the environment. People therefore adapt themselves to external circumstances. 6. ACHIEVED STATUS versus ASCRIBED STATUS â€Å"Do we have to prove ourselves to receive status or is it given to us?† The degree to which individuals must prove themselves to receive status versus status simply given to them. In a culture with achieved status, people derive their status from what they have accomplished. Achieved status must be proven time and time again and status will be given accordingly. In a culture with ascribed status, people derive their status from birth, age, gender or wealth. Here status is not based on achievement but it is accorded on the basis of the person’s being. 7. SEQUENTIAL TIME versus SYNCHRONIC TIME â€Å"Do we do things one at a time or several things at once?† The degree to which individuals do things one at a time versus several things at once. Cultures developed their own response to time. Time orientation has two aspects: the relative importance cultures assign to the past, present and future, and their approach to structuring time. In a sequential culture, people structure time sequentially and do things one at a time. In a synchronic time culture, people do several things at once, believing time is flexible and intangible. http://www.provenmodels.com/580/seven-dimensions-of-culture/charles-hampden-turner–fons-trompenaars/ Geert Hofstede’s Six Cultural Dimensions The research of Geert Hofstede has shown that cultural differences between nations are especially found on the deepest level; i.e. on the level of values. In comparison, cultural differences among organizations are especially identified on the level of practices. Practices are more tangible than values. Means Oriented vs Goal Oriented The means oriented versus goal-oriented dimension is, among the six dimensions, most closely connected with the effectiveness of the organization. In a means oriented culture the key feature is the way in which work has to be carried out; people identify with the â€Å"how†. In a goal oriented culture employees are primarily out to achieve specific internal goals or results, even if these involve substantial risks; people identify with the â€Å"what†. In a very means oriented culture people perceive themselves as avoiding risks and making only a limited effort in their jobs, while each workday is pretty much the same. In a very goal oriented culture, the employees are primarily out to achieve specific internal goals or results, even if these involve substantial risks. Local vs Professional In a local company employees identify with the boss and/or the unit in which one works. In a professional organization the identity of an employee is determined by his profession and/or the content of the job. In a very local culture employees are very short term directed, they are internally focused and there is strong social control to be like everybody else. In a very professional culture it is the reverse Internally Driven vs Externally Driven In a very internally driven culture employees perceive their task towards the outside world as totally given, based on the idea that business ethics and honesty matters most and that they know best what is good for the customer and the world at large. In a very externally driven culture the only emphasis is on meeting the customer’s requirements; results are most important and a pragmatic rather than an ethical attitude prevails. This dimension is distinguishable from means versus goal orientation because in this case it is not impersonal results that are at stake, but the satisfaction of the customer, client or commissioning party Open System vs Closed System This dimension relates to the accessibility of an organization. In a very open culture newcomers are made immediately welcome, one is open both to insiders and outsiders, and it is believed that almost anyone would fit in the organization. In a very closed organization it is the reverse Easy Going Work Discipline vs Strict Work Discipline This dimension refers to the amount of internal structuring, control and discipline. A very easy-going culture reveals loose internal structure, a lack of predictability, and little control and discipline; there is a lot of improvisation and surprises. A very strict work discipline reveals the reverse. People are very cost conscious, punctual and serious Employee Oriented vs Work Oriented This aspect of the culture is most related to the management philosophy per se. In very employee oriented organizations members of staff feel that personal problems are taken into account and that the organization takes responsibility for the welfare of its employees, even if this is at the expense of the work. In very work oriented organizations there is heavy pressure to perform the task even if this is at the expense of employees. http://geert-hofstede.com/index.php

Banning Performance enhancing Drugs from Sports

At the onset, drugs are chemical substances that can affect the physical body. They are primarily made to treat illness and disease. However, there are some drugs that are used for other purpose beyond treating physical illness. These drugs are commonly known as the social drugs and are usually taken â€Å"to help people to or to give users an enjoyable experience† (Beashel, P. Sibson, A. & Taylor, J. p. 140).While there are social drugs that are illegal, Beashe, Sibson, and Taylor (2001) aptly stated that many of these drugs are available within social institution and can be taken in the context of relaxing experience and enhancing sports performance (p. 140). There is nothing wrong with these so long as these drugs are publicly available which means their uses by the public are allowed by law. In other words, they are particularly not harmful to the physical body. Most of the performance enhancing drugs belongs to the so-called â€Å"social drugs.† They are drugs that are available within social institution and are therefore not particularly harmful to the physical body, hence they should not ban from sports merely in the context of unfair competition since anyone can avail of those drugs within social institution. Currently, all performance enhancing drugs are banned in sports regardless of its positive physical effect. According to Beashel, Sibson, and Taylor, there are some performance enhancing drugs that are harmful but many are not.Doping drugs like Nandrolone, testosterone, stanozolol, clenbuterol have the effect of reducing recovery time to be able to train harder and longer. These drugs also â€Å"increases muscle bulk, strength and endurance when combined regular exercise† (p. 141). These drugs are not harmful when taken correctly or responsibly, their impacts are obviously enhanced through regular exercise. Analgesics (narcotic) like Codeine, Methadone, and heroin are pain killers which their effect â€Å"allows training and c ompeting even when injured† (p.141). Other performance enhancing drugs such as Human growth hormone (HGH), erythropoietin are thought to improve performance, and increase number of red blood cells, which means that more oxygen can be carried to the muscles and endurance is improved. On the other hand, there are some drugs that need to be ban from sports. These drugs are those that are harmful to the physical health. Among these drugs are the Beta blockers. This drug according to Beashel, Sibson, and Taylor â€Å"keep heart rate and blood pressure low (p. 141).While there are some benefit for low heart rate but this is only during the resting time not during the time of extreme activities. This is same with low blood pressure. Low blood pressure means that the does not pump enough which is important when doing extreme activities such as sports competition. Low heart rates may lead to dizziness and weakness in the flow of blood to the brain. Alcohol and tobacco drugs are no dou bt harmful and should be banned as they also contribute to the reducing blood pressure and the heart rate. Banning only harmful drugsSince performance enhancing drugs can be easily identified as harmful and not harmful, the government should ban only those that are harmful but allow with minimal restriction the use of non harmful drugs in sports. Responsible use of these drugs will not pose health problems rather it will enhance the potential of the athlete. Therefore what is needed is for the authorities to come up with better guidelines on the proper and responsible use of these drugs. Banning only harmful drugs will help athletes avoid using the wrong drugs that causes the health problems.Thus, by categorizing harmful and non harmful, health authorities can easily provide necessary guidelines and information that will help the athlete avoid those harmful drugs, and they may be able to identify what type of drugs that they need. Banning all the performance enhancing drugs in sport s is counter productive as it only leads to criminal offense due to substance abuse in the sense that it was use against the existing ban and not against the law concerning public health protection.Allowing athletes to use performance drugs should they decide to do so Given the many hazardous and more dangerous substances that that are practically available to every body such as alcohol and tobacco which are among the top causes of deaths in America and in many parts of the world, it would be unjust to ban athletes from using performance enhancing drugs simply because of isolated case of death relating to the use of such drugs.As it has been argued above, the lack of proper guidelines as to which drugs are harmful and which are not makes it more dangerous for those who really wanted to explore their potential rather than the drugs it self. Athletes who may wish to use such drugs should be given freedom to do so just as anyone who may wish to drink alcohol or they want to smoke they can simply buy tobacco practically anywhere. This is an inherent rights and the essence of the freedom of choice exercise freely by tobacco smokers or the alcoholics.The arguments concerning natural and unnatural enhancement which emphasized that drug enhanced performance is illegitimate is not sound argument every athletes are taking all sorts of drug supplement such as vitamins, pills and so forth, just to keep themselves fit. The Database Book (2004) points out, â€Å"There is nothing â€Å"natural† about taking vitamin pills or wearing whole-body Lycra suits. The book noted that diet, medicine, technology, and even coaching already give an artificial advantage to those athletes who can afford the best of all these aids† (p.88). By allowing athletes to use of performance drugs, it will provide equal playing field for everyone and athletes can compete openly and fairly. Allowing athletes to use performance enhancing drugs if the so wished enhanced the quality of spor ts and the entertainment it provides to the viewing public. Vincent Parrillo (2008) pointed that the most obvious reason why athletes wants to use performance enhancing drugs are â€Å"to become a better athlete and have enhanced sports related outcomes† (p. 263).Parrillo further add that athletes use such substance â€Å"to recover from and prevent injuries, to improve their appearance, and in some cases in response to pressure from coaches† (p. 263). These reasons are not at all subjective and they are valid. Regardless of what others say, athletes are being pressured to do more than they can do with their natural capacity by their coaches to win their games. The argument that allowing athletes to use performance enhancement drugs is like sacrificing the health of the athletes for the sake of better entertainment does not really hold much.With proper information and guidelines on the use of such chemical substances, there is no way that the athlete’s health co uld be sacrificed. It could not be denied that the public enjoys watching high level competition. The public are the tax payers where the money for sports development is coming from and they deserve high level sports. The incidents of deaths among athletes who used performance enhancement drugs can still be considered isolated compared to the deaths caused by alcohol and tobacco.If there is any thing that should be banned in sports it is certainly not those harmful drugs, but first and foremost are tobacco and alcohol and those drugs that are proven harmful to the health not only of the athletes but of everybody. The use of performance enhancing drugs among athletes continued to scandalize different sports competition spawning splinter group of competitors and sports administrators to promote the concept of officially legalizing the use of some of the substances that enhanced performance.Legalizing drugs will not only eliminate the problems of unfair competition but also the shame a nd embarrassment of athletes who may have use the substance not for winning a particular game but for fast recovery from injury to be able to play the next game. Allowing the use of performance enhancing drugs for athletes is very practical and a solution to the conflicting view of what is drugs and what is not. Nigel South (1998) noted that even tea and Coffee â€Å"have both been illegal drugs and vilified, as is alcohol today in Saudi Arabia and a number of other Muslim countries† (p.104) while cannabis and other stimulant drugs â€Å"have been and continue to be not only legal in some parts of the world but also an important aspect of their culture in which they are used† (South, p. 104). Conclusion While most of the authors and important personalities in sports are against the use of drugs in sports, they cannot deny that no matter were the efforts to make sports drug free, it remains the source of scandal and embarrassment not only for the athletes, but also for the nation they represents.Just like the problems of illegal drugs on the street that have never been beaten despite on the war on drugs, the use of performance enhancing drugs will persist so long as the athletes are being pressured to do beyond their capacity in order to win the game. Because of the nature of some drugs and its medical prescription on patient, there will always be an effort to exploit the situation to gain an advantage in sports.Only when athletes are allowed to use such substances should they decide to use them can the fair playing field will be realized. Thus, Athletes should be allowed to use such substances in the name of fairness and high level competitive sports. Reference Beashe, P. Sibson, A. & Taylor, J. (2001) The World of Sport Examined China: Nelson Thornes The Debatabase Book (2004) USA: IDEA Parrillo, V. (2008) Encyclopedia of Social Problems USA: Sage Publication South, N. (1998) Drugs USA: Sage Publication.